Culture of Illusion – The Most Melancholy Sign in the World.

This sign is in the window of a teeth whitening shop. Does one call it a shop? Regardless of this fact it fills me with sadness every time I look at it.


No matter how hard you chase beauty you will never catch it. Never – for it is too fast for you.

This may, I admit, have a little more to do with the way I perceive the world than with the sign itself.