Culture of Illusion – Play Or We Burn The Rice Warehouse.


There is nothing more rewarding that gamifying starvation.

I can’t help think that there is a massive warehouse full of rice somewhere that will go unused if people don’t play this stupid game. Perhaps the hungry could be allowed to access this rice without the need for everyone to play this game? Clearly I’m misunderstanding something fundamental about the market economy, charitable giving, the complexities of running a non-governmental organisation or something equally opaque.

I don’t understand it. I just know that it seems a touch messed up.

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Every time you fail to click on this picture a street child will die. DIE BECAUSE OF YOUR SELFISHNESS!

It’s sponsored by the World Food Program:

Whether you are CEO of a large corporation or a street child in a poor country, improving your education can improve your life. It is a great investment in yourself.

I love that the makers of this thing imagine that there is an equivalence between the CEO and the street child.

“I mean” some marketing guru must have foamed, “they’re both human. They both have ipads. They both have the same hopes and dreams. Let’s make a CONNECTION.”

This comparison is for the CEO so that they can feel good about themselves.

Why would a street child play this game? What time do they have to click on this inbetween begging, hiding from authorities and looking for safe places to sleep?

No time is the answer, in case you were wondering.

But they can LEARN! I hear you think. Yes, that is true, they can learn and get food at the same time!

I don’t know. I probably have more to say about this but I give up. I’m tired. Click on the link. Click on it or the Warehouse full of rice is going to be dumped in the ocean.

*shakes head. weeps.  dries eyes. plays game until dead*

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